Schiller Park IL – November 14, 2003 – Popcorn Palace, Illinois-based online purveyor of gourmet popcorn, was recently featured in FSB: Fortune Small Business magazine, with owner Timothy Heitmann interviewed about his innovative use of keyword bidding, which helped the firm garner several major corporate clients.
To grow online sales, Heitmann initially focused on search-engine optimization, which involves repeating key words and phrases on the website. He then began bidding on pay-per-click advertising, ultimately bidding on 100 keywords, and generated a strong return on this investment, eventually focusing 90% of their marketing budget on this activity.
Ultimately, the combination of optimization and paid online ad placement struck the best chord for Popcorn Palace, which continues to grow rapidly, year over year.
About Popcorn Palace Popcorn Palace makes, sells, and ships 27 varieties of gourmet popcorn to consumer and corporate gift-givers nationwide. The popcorn, offered on the internet at www.popcornpalace.com and via mail order catalog, is made entirely by hand using small-batch processing and is drop-shipped the same day. More information is available at www.popcornpalace.com.
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